LifeNews.com | Steven Ertelt | June 19, 2007

Kansas City, MO (LifeNews.com) — Last week at the National Right to Life convention, a leading Catholic official said that the pro-life community needs to be mindful of how it presents the message of abortion. As with any good advertising or public relations campaign, Archbishop Joseph Naumann of Kansas City said pro-life people must know their audience.

During his speech, Naumann references the movie “The Wizard of Oz,” and said the pro-life movement needs a brain and a heart to present the best pro-life message possible.

“We need to pray for not only a brain, but for the wisdom to know how to best communicate to our contemporaries the sanctity of human life,” he explained.

If the pro-life movement is “not prudent in the manner of presentation, [it] can actually drive people away from the truth.”

Archbishop Naumann said the pro-live movement can sometimes bee too harsh or condemning in its language, which can turn off potential supporters and alienate women who have had abortions who need love and forgiveness.

To “effectively communicate with love,” the Catholic official explained, pro-life people must “bear some responsibility” for how it is presented and be responsible for their language when it becomes off-putting.

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