Reader Daniel Crandell mentioned that Touchstone Blog has commentary about the new television ad trumpeting the United Church of Christ as an all-inclusive Church. The ad was rejected by the alphabets (NBS, CBS, ABC) and major papers picked up the story arguing that the rejection is due to a covert rejection by other churches of homosexuals. Touchstone links to Christianity Today which argues that the ad has more to do with racism than homosexuality (I agree). The most cogent comment comes from Touchstone however:
[In] Michael Paulson’s report for the [Boston] Globe, one striking detail is that UCC officials did not expect that the commercial could be taken as criticizing any other church: The Rev. Nancy S.] Taylor [president of the UCC’s Massachusetts Conference] said the ad is not intended to criticize other denominations. She said she showed the ad to members of the Massachusetts Council of Churches, an umbrella organization of Protestant and Orthodox churches, where it drew no criticism.
That detail may say more about the goo-goo atmosphere in councils of churches, even at the state level, than it does about the ad’s content.
Christianity Today did mention:
It’s worth noting that the UCC may not be turning people away, but its members are fleeing in droves. The denomination has lost 23 percent of its membership in the past 15 years, reports the Associated Press. This is not a denomination that needs crowd control.
Why are the Orthodox even involved in such nonsense?