That Salvation Army Brand
Terry Mattingly
'Tis the season for Salvation Army bells, which means that Major George Hood's telephone has started ringing and it isn't going to stop until Christmas.
People want to know how many dollars are coming in and where they are going and why. Hood is the man with the numbers, since he is the Salvation Army's community relations officer. In the past year, about 3.5 million Army volunteers and about 70,000 employees have helped more than 34 million needy people.
"If you look at those numbers, we're in good shape and it certainly seems like we're going to keep getting stronger," said Hood, hours before being buried in kick-off events for the 2005 red-kettle campaign. "We're thankful for that."
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