"Women must have control over their own bodies."
"Safe and legal abortion is every woman's right."
"Who decides? You decide!"
"Abortion is a personal decision between a woman and her doctor."
"Who will make this most personal decision of a woman's life? Will women decide, or will the politicians and bureaucrats in Washington?"
"Freedom of choice -- a basic American right."
In one of the most successful marketing campaigns in modern political history, the "abortion rights movement" -- with all of its emotionally compelling catch-phrases and powerful political slogans -- has succeeded in turning what once was a heinous crime into a fiercely defended constitutional right.
In marketing wars, the party that frames the terms of the debate almost always wins. And the early abortion marketers brilliantly succeeded in doing exactly that -- diverting attention away from the core issues of exactly what abortion does to both the unborn child and the mother, and focusing the debate instead on a newly created issue: "choice." No longer was the morality of killing the unborn at issue, but rather, "who decides."
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