How Lying Marketers Sold Roe v. Wade to America
David Kupelian
"Women must have control over their own bodies."
"Safe and legal abortion is every woman's right."
"Who decides? You decide!"
"Abortion is a personal decision between a woman and her doctor."
"Who will make this most personal decision of a woman's life? Will women decide, or will the politicians and bureaucrats in Washington?"
"Freedom of choice -- a basic American right."
In one of the most successful marketing campaigns in modern political history, the "abortion rights movement" -- with all of its emotionally compelling catch-phrases and powerful political slogans -- has succeeded in turning what once was a heinous crime into a fiercely defended constitutional right.
In marketing wars, the party that frames the terms of the debate almost always wins. And the early abortion marketers brilliantly succeeded in doing exactly that -- diverting attention away from the core issues of exactly what abortion does to both the unborn child and the mother, and focusing the debate instead on a newly created issue: "choice." No longer was the morality of killing the unborn at issue, but rather, "who decides."
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