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Selling Selfishness to Children

Rebecca Hagelin

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So just what does McDonald's put on those Big Macs?

Let's hear it, everyone 35 or older. A one, and a two, and a ... "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun."

We also know things go better with Coke, Gillette is the best a man can get, and Dominos delivers...

This is no accident, of course. Advertising companies spend billions of dollars to determine precisely how to reach children...

This may not seem so bad when it's, say, McDonald's and Wendy's competing for a kid's dollar hamburger. But think about some of the slogans kids encounter: "Just do it." Why wait?" "Obey your thirst." "No boundaries." "Got the urge?"...

If these are not the messages you want your child to hear and act on -- and surveys show that overwhelming majorities of parents fall into this category -- it's up to you to do something about it. One step might be to join forces with the Motherhood Project...(that) has brought together moms from all walks of life and political persuasions who...have declared themselves "in rebellion against a popular culture that is waging war on our children."

Read the entire article on the Heritage Foundation website.

Posted: 8/6/04



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Copyright 2001-2014 OrthodoxyToday.org. All rights reserved. Any reproduction of this article is subject to the policy of the individual copyright holder. See OrthodoxyToday.org for details.


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