Forty-five specific portrayals of sexual imagery in the first 120 pages, advice to the readers ... this is how the new Abercrombie & Fitch Quarterly titled "The Christmas Field Guide" begins its new quarterly magazine that is targeted to your 10- to 13-year-olds. The 45 images include overt portrayals of group sex, lots of teen and young adult nudity, men kissing, and teens /young adults frolicking in a river engaging in sexual activity in multiple group settings.
Did I mention that the actual clothing doesn't begin being advertised until page 120?
Abercrombie & Fitch are not new to this game and they are taking a huge bet this Christmas season. The wager is ... you won't care enough to do anything about it...
Each year, thousands of children across America beg their parents to get them the latest t-shirt, jeans, jacket or underwear from "A&F." (Yes they even market a line of thongs for 8- to 10-year-old girls made to stick up out of the "low cut" jeans they also sell.) Many of these parents, completely unaware of how "A&F" goes about marketing, plunk down thousands of dollars around the holidays ... and Abercrombie & Fitch continues to profit.
This year will be different. Thousands of consumers are being put on alert as to the marketing methods of the clothier, web-log writers are going to be commenting on it, church and para-church groups are organizing protests, and this year we will even advise investors via direct links to popular business Internet sites like CBS Marketwatch as to the marketing methods the company is willing to use.
Read the entire article on the World Net Daily website.